Following one of his most theatrical
presentations to date, McQueen introduced ‘Pantheon As Lecum’ (which can be
seen in full here) by announcing that he had decided to forgo the theatrics for
this collection and focus purely on design. It is true that there’s no huge concept
behind his A/W 2004 show (which is rare), but the aesthetics are as gorgeous as
ever and the show also, ironically, produced one of the most recognisable
runway images of McQueen’s career. The staging was still as spectacular as
ever, with the runway becoming an enormous glowing landing pad complete with
spaceship. Gigantic video screens projected footage taken from space
interspersed with videos of meteors and accompanied by a techno soundtrack – it
was instantly clear that McQueen had gone galactic.
The colour palette for the show was white, clean
and clinical, adding a touch of lightness to the designer’s famously macabre
aesthetic. The make-up followed suit, with models sporting bleached eyebrows,
lashings of frosted white eyeshadow (much in the same way that he used it in ‘The
Overlook’) and curly pixie-cut wigs which only served to emphasise the strange
beauty of opening model Gemma Ward. For the first half of the show the clothing
was extremely delicate – textile choices focused around fine knits, super-soft
leather, suede and sheepskin, which soon evolved into thick flared velvet
skirts and shaggy furs.
The opening chords of Kate Bush’s ‘Baboushka’ usher
us firmly into the evening section of the show, a section which revolves around
graphic oversized florals printed onto gowns of all silhouettes engineered in
midnight blue silk. Here, McQueen toys with asymmetric necklines, empire waists
and even kimonos before the lights drop and the show’s finale begins. Setting
the scene with atmospheric twinkling and the distant muttering of a strong wind,
the soundtrack reverts to Bush as a model glides onto the landing pad in a
voluminous sci-fi gown accessorised with illuminated collar. Behind her walks
another model in a stiff silver dress patterned with criss-crossed stripes which
flash into action as the lights begin to flicker. The show comes to a climax
with one of the most impressive dresses of the designer’s career – with its
miniscule waistline and layers of organza, the dress is accessorised with an
illuminated floral neckpiece that buries the model’s delicate face as she walks
into the centre of the runway ready to be beamed back to her planet. By mixing
fashion, futurism and technology, McQueen had managed once again succeeded in
captivating his audience and creating a flawless collection.
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