ULYANA SERGEENKO FALL 2013 COUTURE

In today's media-driven society, it is easier than ever for upcoming designers to showcase their own street style to gain column inches for their own lines. Take Ulyana Sergeenko for example, a woman that was more accustomed to purchasing couture than to buying it. Her love of waspish waistlines and dramatic full-length dresses saw her featured in the best-dressed pages of many magazines and helped establish her sartorial reputation before she had even shown her first line. The collection was worth the wait and now Sergeenko is on her third showing at Couture Fashion Week and the calibre of models displaying her unique designs has raised significantly - girls of the moment Hanne Gaby Odiele and Natsya Kusakina were among the models chosen by Sergeenko to walk the runway.