Versace. It’s no longer a name, it’s an
institution – collaborations with upcoming designers such as J.W Anderson
through to Drake providing the soundtrack for the S/S 2014 show are seeing the
brand return to prominence. Arguably more than any of her contemporaries,
Donatella has a knack for keeping her finger on the pulse of youth culture;
recently coining the term ‘Vunk’ (Versace Punk) to describe her collections,
she has stated her ambition to marry fashion with wider culture. The most
recent example of this hybrid came this week in the form of a collaboration
with controversial musician M.I.A, the woman behind the new ‘Versus’
collection.
