|Yohji Yamamoto A/W 1996|
The collection also came at a pivotal time, in the sense that the 80s were the decade in which high-powered females started to dominate the business world. For the first time, women weren't pressured to sexualise their image, and Yamamoto's collection was the first example of a backlash towards the hyper-feminine aesthetic that was the go-to look of the fashion world at the time.
|Yohij Yamamoto A/W 1985|
|Image taken from the Yohij Yamamoto catalogue, A/W 1999|
Overall, the designer and his Eastern contemporaries were perhaps the reason that minimalism has been allowed into mainstream society as much as it has. They were the first designers to rebel against glamour and create clothing that made people question its worth. More importantly, their clothing represented a true breakthrough in the world of fashion and revolutionised attitudes towards women and their clothing choices. They also empowered women by giving them the option to dress in a manner that wasn't geared towards showcasing their figure and presenting an alternative to mainstream society's concept of 'high fashion'.
|Image taken from the Yohji Yamamoto catalogue, 2000|