After symbolically collating the last 15 years
of his work with his ‘Horn of Plenty’ collection, ‘Plato’s Atlantis’ (which can
be seen in full here) saw Alexander McQueen draw a line under his past and move
firmly towards the future. Utilising technology to its full potential, the
designer announced a collaboration with renowned fashion photographer Nick
Knight which would see the entire show streamed live on the photographer’s
influential website ‘ShowStudio’ – a move which would take the notoriously
exclusive world of the fashion show and smash it apart, broadcasting this
usually private event to an audience of millions. It was only when
international superstar Lady Gaga tweeted that the show would also debut her
new single that excitement reached fever pitch, leading to the servers crashing
immediately from overwhelming demand and representing a new peak in the
designer’s career.
