For his S/S 2005 collection ‘It’s Only A Game’
(which can be seen in full here), McQueen offered up a collection which is
better described as a personal greatest hits than as a stand-alone collection. Although
he had always been self-referential (it is always said that the only way to
truly become iconic is to repeat imagery), this collection saw him re-interpret
a series of his staples by adding a new, feminine touch. It is an example of
McQueen’s new, lighter aesthetic which appeared to come after the business was
acquired by the Gucci group and, tellingly, after his time working at Givenchy.
